Unleashing the Power of Social Media in Your Requirements

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Title
Unleashing the Power of Social Media in Your Requirements

Category
Requirements Definition

Format
Workshop

Description
This workshop will give product managers a chance to learn about (and brainstorm together) ways to use social media in their requirements elicitation process. We will review the different types of social media, briefly discuss what makes for “good” requirements, glance at recent scholarly research on the use of social media in requirements engineering, and brainstorm ways to use these new tools and platforms to make better requirements. At the end of the session, we’ll set up a Twitter hashtag, a LinkedIn Group, and a Google+ Circle (for those who have Gmail accounts) to enable us to continue and widen the conversation!

Session Leader(s)
Jeremy Gorr

Jeremy currently is a Senior Product Manager at Seilevel, where he leads consulting projects for software products in a wide variety of industries. Prior to Seilevel, he worked as a Product Manager for several building materials manufacturers. He has also done software development consulting, as well as stints at both IBM and Hewlett Packard.

Lori Witzel

Lori is the Director of Marketing for Seilevel, a professional services company focused exclusively on helping Fortune 1000 clients redefine the way they create software requirements in order to achieve their business objectives. She’s used social media to create business success (for example, increasing attendance at a strategic summit 178%), and is eager to share her experience.