The Short-Pitch Proposal

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The Short-Pitch Proposal: Lessons learned in winning defense contracts


Product Strategy




Wanting to find a way in with your dream customer?  Maybe even contract with defense?  Hear an expert’s targeted approach that has won multiple defense contracts, even ones that had been previously turned down.  Apply this approach to product planning, negotiation, sales, marketing, and customer engagement across a wide range of businesses.

Session Leader(s)

Laura Faulkner, PhD

Dr. Laura Faulkner, a professional Strategist specializing in customer experience design, has negotiated and headed successful defense contract ‘wins’ and project turn-arounds for the last decade.  As a skilled facilitator, Dr. Faulkner will customize the presentation and discussion for your needs as participants.  Let’s see who is in the room, and enjoy what happens next!