Putting the Relationship Back in Media Relations

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Putting the relationship back into media relations – secrets for getting news coverage


Marketing Execution




Good media relations isn’t a numbers game. Getting media coverage for your company and products means telling the right story to the right reporter at the right time. It’s about building a relationship with the media and understanding what reporters need. It’s about being a resource and having a good story to tell.

The secret for getting coverage is putting the relationship back into media relations. In this session you’ll learn how to approach reporters, the most important advice reporters have for people who pitch them story ideas, what makes a good story and how to craft a pitch. Whether you are responsible for PR in your organization or you are an executive who is asked to speak to the media, this session will provide insight on how to get press coverage.

Session Leader(s)

Dara Quackenbush

Dara Quackenbush is a public relations professor at Texas State. She is an adviser on how businesses can use public relations and social media to reach their objectives.