Henry Ford Was Wrong: What it Takes to Uncover & Identify Compelling Market Needs
Henry Ford is famously quoted as saying: “If I had asked people what they wanted, they would have said faster horses.” Many people use this as an excuse for not speaking to the market. But in reality, Henry Ford was not asking the right question and we should use the Voice-of-the-Customer to uncover unmet needs. This session will be a guided discussion to discuss best practices that Product Managers can use to discover compelling market needs that lead to winning products.
Tom Evans is Principal at Lûcrum Marketing and brings over twenty years of successful hi-tech business experience helping start-ups as well as Fortune 500 companies create and launch winning products. He is recognized for building product management and product marketing organizations from the ground up that deliver winning products in the US and global markets.