PCA7 Board Elections

By charter rule, ProductCamp Austin (PCA) holds board elections during our August ProductCamp event. Newly elected officers begin their one year term of service immediately following ProductCamp.

Nominations up for vote on August 6, 2011 are listed below:


Colleen Heubaum (email)

I am an independent technology marketing consultant, assisting clients in crafting meaningful marketing messages and tools to promote their products and services in the best possible light. My current client list includes Dell CSMB Services and Solutions and Microsoft Windows Azure. I have previously worked in engineering, management, product marketing and product management positions for large companies (IBM & HP) and Austin start-ups (Dazel and UniSQL, Inc.). I am currently involved in the Austin Angelfish Synchronized Swim Team board (a 501(c)(3)) and have served in the past as a Treasurer for a large, elementary school PTA. I have attended each ProductCamp Austin since its inception, and have participated by giving sessions, working on the marketing and sessions planning teams, and most recently serving as the board Treasurer.

Logistics Chair

Jim Discher (email)

Eight years with Xerox in direct sales, sales management and produced training, meetings and events for two of those years.

During my time with Xerox Also was also an Associate Professor at Wayne State University and Oakland Community College. Developed course content and taught Salesmanship and senior level Sales Management courses. With the exception of two years have been with BI Worldwide since leaving Xerox. Have held Regional VP positions in Detroit, Dallas, Los Angeles. Responsible for business development and operations. Client included major domestic and Asian Automotive clients and Verizon.

Started a sales training and productivity company for two years. Development strategic selling course and marketed sales automation software.
Last year held position of Commander, United States Power Squadron, Alamitos Bay Chapter. As leader of this 95 person organization wore numerous hats such as: producing bi-monthly membership meeting including booking guest speakers, staff meetings twice monthly and managed volunteers for all administrative, recruiting new members, soliciting volunteers, financial, educational and social activities. Successfully initiated and engaged membership in process of completely revamping organizational structure, reporting relationships, responsibilities and scope of mission. Time commitment averaged 10 -20 hours per month.

Late 2010, we relocated to Austin to be near family and open a new office for BI Worldwide. My present challenge is developing business with clients in Austin-San Antonio markets.

Relevant Skills/Experience

About 30% of our business at BI Worldwide is creating and delivering all aspects of group travel and business meetings. Services include creating and managing all content and logistics, including: airline, hotel, ground transportation logistics, food/beverage, activities (i.e.; golf, sailing), breakout meetings and full business meeting production (set design/construction, all meeting content, entertainment, sound/light production, etc.).  During my stint managing our Verizon business, we delivered somewhere between $12MM-$20MM in travel and meetings per year. My style is to be very hands-on and involved all aspects of developing, planning and operations.

Have had extensive experience in communications strategy and development. Almost all the initiatives we produce have some form of communication. Most of that has moved to a web based format, but have done quite a bit in print media as well. I am not the producer of these assets, but have significant involvement in the creative process and development of content.

It’s called by lots of different names, but we’ve labeled it, “Live Marketing”. That encompasses other formats like pop-up-retail, guerilla marketing, etc. Essentially taking products to where people live, work and play. As part of the Toyota Tundra launch strategy, we had six teams covering the Southeast US. Managers were given a Toyota Tundra and responsible for placement and staffing at all significant events in their respective markets. Did a similar program for Chrysler. Product placement in shopping malls and special events across U.S. with over 200, in market brand ambassadors. Program ran for 5 years at between $20MM-$30MM per year.

In addition to the training background highlighted in the first section, I’ve delivered numerous training initiatives for Toyota and Verizon. Most notable would be the experiential learning we delivered for the Toyota Tundra launch. I would be the first full sized pick up in Toyota’s 50 year history in the U.S. market. To level the playing field with long time competitors Ford and Chevy, we proposed and delivered a program to develop a “truck culture” in all 1200 dealerships nationally. The program was a huge success and a high impact element to the Tundra launch.

Sponsors Chair

Melissa Muckenthaler (email)

Melissa Muckenthaler is a multi-lingual marketing professional with expertise in strategic business planning and global marketing. Melissa returned to the US after working in Europe and Asia the last 16 years. Her marketing background, primarily for a global health care company based in Germany, includes building up and mobilizing marketing and sales teams as Marketing VP in Bangkok, Thailand. Parallel, she oversaw Bayer Asia’s New Product Launch Team (Hong Kong, Australia and SE Asia). Prior to this, Melissa held various product manager and sales roles in Germany.
Melissa holds a BA in Economics from UT Austin and an MBA from the University of Chicago Booth School of Business. On the weekends, you can find Melissa training at the motocross track on her Yamaha or wakeboarding on Lake Austin.
Melissa is an active member of the ProductCamp organizing committee and is eager to help launch the group into its next boom phase.

Sessions Chair

Tom Evans (email)

Tom Evans is Principal at Lûcrum Marketing and brings over twenty years of successful hi-tech business experience helping start-ups as well as Fortune 500 companies create and launch winning products. He is recognized for building product management and product marketing organizations from the ground up that develop market-driven technology solutions, create compelling go-to-market strategies and build strategic partnerships that drive revenue growth in the US and global markets. Tom’s experience covers numerous vertical industries, technologies, and international markets. His industry experience includes complex software solutions for manufacturing, document management, call centers, financial services, and project management. Tom lived and worked in Brazil and has conducted business internationally, including Europe, Africa, Latin America, and Asia-Pacific.

Tom has a BSEE from The United States Air Force Academy, an MSEE from The University of Dayton, and graduated with honors with an MBA from The University of Texas at Austin.

Tom has been active an active member of the ProductCamp organizing committee since 2009 and is currently the sessions chair.

Marketing Chair

Mike Boudreaux (email)

Mike is a product manager at Emerson Process Management and he is the marketing director for ProductCamp Austin. He has a passion for all things marketing and he delivers a focused approach to marketing strategy and leadership. Mike has global experience marketing products for the refining, chemicals, oil & gas, solar power, and defense industries. He has filled various engineering, sales, and product marketing roles at Emerson, Alcoa, and AkzoNobel. He holds a BS degree in Chemical Engineering from the University Houston and a MBA from the Kellogg School of Management at Northwestern University. Mike has been an active ProductCamp Austin participant and is presently involved in ProductCamp Marketing activities, including management of the @PCAustin Twitter account.

Sustainability Chair/Secretary

Jan Triplett (email)

Jan Triplett, Ph.D., is the Chief Executive Officer of the Business Success Center (BSC). The federal Small Business Administration (SBA) honored her as Austin and Texas’ Small Business Advocate for her work on behalf of small businesses. She considers herself a business owner and community activist.
She is a Certified Technical Advisor for the National Community Reinvestment Coalition and a frequent speaker. She is co-developer of the award-winning “Owners MBA” and the City Management Academy. In 1996, she spoke on entrepreneurship in Japan at the request of the Nikkei Corporation and hosted the Inc 500?heavy Hitter Dinner for 15 years, the last year with NASDAQ as the co-sponsor. IN 2009 she was a speaker at SXSW.
The BSC began as a full service ad agency. Currently, it provides an individualized sales and financial management program for growing businesses and turnaround services for businesses in trouble. It received a 5-star national program award from the federal SBA and a Greater Austin Quality Council Level I Award. The Austin Business Journal selected it as a top 20 management consulting firm. It is a City of Austin certified “green business and a member of the Central TX Association of Guaranteed Government Lenders.

Along with partner/husband Daniel Diener, she successfully mapped business growth tasks from Idea Stage to Transference, Business Navigation Matrix. She is the author of A Networker’s Guide to Success, Thinking Big, Staying Small and other small business articles and books.  She is a guest blogger for the Business Bank of Texas and has her own blog at http://www.ownersview.com.

Triplett, a former moderator for KUT ‘s nationally syndicated radio program, “The Next 200 Years”, now is interviewed on a regular basis by the media. She was highlighted as a family business expert in Austin Woman magazine and profiled in 2010 in the Austin Business Journal.  She has led two successful trade missions and hosted business and government  delegations from over 108 countries.

Currently, she currently serves on the Governors’ and President’s Business Leaders Network and Students Involved in Free Enterprise (SIFE). She volunteers for the Austin SBA chapter, Austin Farmer’s Market, Austin Humane Society, and the Red Cross, She served on the board of the Austin Literacy Council, Austin Community Television, the International Hospitality Council, the Mayor’s Task Force on International Infrastructure, the Greater Austin Chamber of Commerce, the Greater Austin International Coalition, and Responsible Growth for Northcross.


Phillip Kennedy (email)

I have lived in Austin for 4 years and attended the first Product Camp here.  I am a Pragmatic Marketing alumni and have been in the product management field for over 8 years.  I am currently Director of Product Management at InReach CE.  We provide technology to associations for selling and delivering continuing education content online.  Prior to InReach, I was a Product Manager at Everest Software.
While attending Virginia Tech for my accounting degree, I was Treasurer of my fraternity and oversaw dues collection for an operating budget of over $10k.  As Treasurer for PCA, my objective would not only be to fulfill the responsibilities of the position; but also establish documented processes and best practices to make future Treasurer’s more effective.