Category: Product Strategy
Format: Town Hall
What can you do as a product manager or product marketing manager to encourage innovation? How do you harness the power of innovation to minimize risk and increase profit for your company? Why should you lead innovation within your company? This hands-on discussion will share ideas and insights to help you create and implement a business strategy to drive innovation within your company. The speaker will identify key principles to help you increase creativity and collaboration and lead product development activities to turn innovation to profit. He will also identify best business practices and proven methodologies. He will also ask questions, and open the floor for expansion and general discussion. You will learn how to create an innovative environment within your company and identify best practices and concrete steps your company’s leaders can take to foster innovation.
Session Leader: Hector Del Castillo
Hector Del Castillo is Director, Program Development at MEI Technologies where he is implementing a business strategy to commercialize products and services and transform them to profit. He has over 10 years experience managing products and directing strategic planning. He has launched 25 high technology products and features resulting in over $20M in achieved global sales revenue.