The Art of Being Relevant

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Title: The Art of Being Relevant

Category: Marketing Execution

Format: Panel Discussion

Description:
Join us for a rousing and informative panel discussion with 4 product marketing luminaries.  Being relevant is going to be the key in 2011. With more opportunities than ever, product marketers are well positioned to dramatically impact the way their organizations successfully engage with their audience – both internally and externally – while advancing their career.The first 10 questions will be led by our moderator on topics such as marketing challenges, product storytelling, career progression and of course staying relevant. The next 10 next questions will be determined by YOU the Product Camp audience.  Our plan is to have a discussion filled with insights and advice for marketers and product managers going into the new year.

Session Leaders:

  • Josh Duncan – Product Marketing Lead at Zenoss (@joshua_d)
  • Bertrand Hazard – VP of Product Marketing at Troux Technologies (@productmarketer)
  • Kirsten Knipp – Director of Product Evangelism at HubSpot (@kirstenpetra)
  • Ketan Pandya – Director of Marketing at AMD (@ketanpandya)