Other Online Content:
|Blog||Amanda Wingard-Phillips||The CX Rx|
Category: Marketing Execution
Format: Town Hall
A man whose been walking in the desert for days stumbles upon a water store. Yet, if this store was built like a typical Web site, he would have trouble finding his way to life saving drink. Is your Web site designed to serve visitors thirsty for your product, or is it designed to make you and your designer look good? Put your site to the test with a live critique. The Conversion Scientist will highlight the key components of a highly effective Web site, and then evaluate your site live.
Session Leader: Brian Massey
Brian Massey is the Conversion Scientist at Conversion Sciences. “Conversion” is the process of converting Web traffic to leads and sales. Brian speaks nationally to corporations and universities, and conferences. He is the author of the The Conversion Scientist, and is a columnist for ClickZ.com, Search Engine Land and the Content Marketing Institute.