Product Innovation through real time Customer Feedback

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Category: Marketing Execution

Format: Presentation

Are you tired of limited Facebook fan pages to engage with your fans? Would you like to allow partners/customers to self-organize around interest areas to ask organization questions and discuss service/product recommendations? Wondering how to improve customer service and drive product development/service improvements by enlisting feedback?  Do you want to engage customers directly without making customer service more difficult?Innovate by capturing, collaborating, and acting on best ideas gathered from across the social graph on one open platform, your own tailor-made customer-facing community platform.

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As opposed to Facebook, online communities gives 2 key advantages to CIOs & CMOs:
– Provides unparalleled freedom to organizations to customize the user experience to meet branding goals
– Use your own Community  and use other Social Media tools to draw customers in

EQ will demo how to build your own out of the box online community in less than 15 minutes.

Session Leader: Elizabeth Quintanilla
Elizabeth is a Business Detective focusing on understanding the customer perspective.  She independently consults on a variety of topics, which include social media, product management, marketing.  She actively volunteers as a Social Media Ambassador for the Greater Austin Hispanic Chamber of Commerce (GAHCC). Also, Elizabeth knows web, SEO, Social Media and an avid glider pilot and scuba diver.