Category: Marketing Execution
No matter if your sales cycle is one week or 2 years, we all feel that the sales cycle is too long. The sales cycle has a direct impact on revenue and this becomes even more visible during a down economy. Many times, those of us in Product Management and Product Marketing roles blame the sales team for poor execution. While part of that is true, there are actions that Product Management and Product Marketing can take to help reduce the sales cycle and accelerate sales revenue. In this session, we’ll review the eight most common reasons for lengthening sales cycles and will propose ways to overcome these barriers in order to accelerate that sales cycle, accelerate sales revenue and make sales your Best Friend.
Session Leader: Tom Evans
Tom Evans is a Principal at Lucrum Marketing and brings over twenty years of successful hi-tech business experience helping start-ups as well as Fortune 500 companies create and launch winning products. Tom’s experience covers numerous vertical industries, technologies and international markets.