Other Online Content:
| Content | Source | Location |
| Blog/Video | Jay Ehret | The Marketing Spot Blog |
Category: Marketing Execution
Format: Presentation
Description:
Many startups shy away from pay per click advertising because they believe that it’s too expensive. But, a well-run PPC account can generate a high volume of leads for your business while providing an efficient use of your marketing dollars. In this presentation, I will show you the keys to creating a profitable PPC campaign, touching on aspects such as keyword research and selection, ad copy, landing page design, and web analytics tools.
Session Leader: Shawn Livengood
Shawn Livengood is the PPC Marketing Manager for uShip, an Austin-based startup that is the world’s largest online transportation marketplace. He is also pursuing his master’s degree in Information Studies at the University of Texas at Austin. Read his blog on pay-per-click marketing at http://www.ppcwithoutpity.com.