A nightmarish scenario for product management/product marketing is to hear a multitude of different messages communicated to the market about your product. Executive management says one thing, the sales team has a variety of messages and marketing is communicating yet another message. This results in significant marketplace confusion, impacts revenue generation and reflects poorly on your product. We like to blame others for this, but the likely reality is that we are at fault. As PMs, we must own the message and then enable the organization to take this message to the market. This is an interactive session discussing six steps to guide you in the process of creating a compelling market message.
Session Leader: Tom Evans
Tom Evans is a Principal at Lucrum Marketing and brings over twenty years of successful hi-tech business experience helping start-ups as well as Fortune 500 companies create and launch winning products. Tom’s experience covers numerous vertical industries, technologies and international markets.