Title: Creating Scenarios for Uncertain Futures
Category: Product Strategy
Scenarios deal with mitigating risk – the risk that you’re addressing the wrong market or have incorrectly defined your requirements for a changing market. This is especially relevant for long lead-time products in rapidly changing industries, generational hand-offs, and economic disturbances. For agile software developers this may not be so much of a benefit, but for people who are building services they want to last 10+ years or are actually making physical stuff it’s an issue.
Session Leader: Paul Teich
Paul Teich is a Marketing Fellow in AMD’s Office of Strategy. Paul has cumulatively spent 18 years at Advanced Micro Devices in various strategy, marketing and planning capacities, and is AMD’s in-house expert in scenario planning process and implementation.