Creating Scenarios for Uncertain Futures

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Title: Creating Scenarios for Uncertain Futures

Category: Product Strategy

Format: Presentation

Scenarios deal with mitigating risk – the risk that you’re addressing the wrong market or have incorrectly defined your requirements for a changing market.  This is especially relevant for long lead-time products in rapidly changing industries, generational hand-offs, and economic disturbances.  For agile software developers this may not be so much of a benefit, but for people who are building services they want to last 10+ years or are actually making physical stuff it’s an issue.

Session Leader: Paul Teich
Paul Teich is a Marketing Fellow in AMD’s Office of Strategy. Paul has cumulatively spent 18 years at Advanced Micro Devices in various strategy, marketing and planning capacities, and is AMD’s in-house expert in scenario planning process and implementation.