Can Web Analytics Inform Off-Line Decisions?

Back to Sessions List


Other Online Content:

Content Source Location
Blog Amanda Wingard-Phillips The CX Rx


Category: Marketing Execution

Format: Presentation

We all know that Google Analytics can tell you how many visitors your site has, where they’ve coming from, and what they do while they are there.  But you may not have realized that insights uncovered through analytics can help your team make better decisions — even outside of web marketing.  In this presentation, we’ll talk about how web analytics can sharpen the decisions made in product design, marketing strategy, and offline marketing communications.

Session Leader: Erin Young
Erin Young is a User Experience (UX) and Information Architecture consultant who helps teams build sites and applications that delight and influence users.