Business Wisdom from Drug Dealers

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Category: Marketing Execution

Format: Presentation


Before you dismiss this as outlandish and ridiculous – think for a second. To build a successful venture, drug dealers must design their business and develop their products in the same ways legitimate businesses do. Drug dealers, like marketers, must address issues ranging from Launching New Products to Customer Acquisition Strategies to Brand Dilution to Procurement. In this session, you’ll learn vital and actionable marketing insights from a most unlikely source, drug dealers.

Session Leader: John Moore
John Moore is a former “drug” dealer. For eight years he worked as a retail marketer with Starbucks selling an addictive drug, caffeine. Today, with the Brand Autopsy Marketing Practice, John consults with businesses aspiring to become a beloved brand. USA Today, Best Buy, Kraft, and Little Caesars have all benefited from John’s past experience as a “drug” dealer.