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Category: Requirements Definitions
Why do some web applications become traffic magnets while others die a slow lonely death? This session will discuss some of the common SEO issues and pitfalls that confront product managers responsible for web applications. You will be introduced to Googlebot, your most important user personae, and her likes/dislikes relating to content, site architecture, keyword-to-page content congruency, “off-site” signals like backlinks, and much more. This session will also leave ample time for questions.
Session Leader: Jeremy Bencken
Jeremy Bencken co-founded ApartmentRatings.com and sold it to Internet Brands in 2007 after bootstrapping it to over 2MM uv/mo from organic search. He’s been a Software Engineer, a Product Manager, and earned an MBA from McCombs. His consulting firm, Websimple, handles SEO for clients such as WhaleShark Media, and he is an active Capital Factory Mentor.