Why Product Managers Need To Emulate Twitter!

Back to Sessions List

Why Product Managers Need To Emulate Twitter!

Marketing Execution

Target Audience
PM for Entrepreneurs


In the same way the assembly line changed manufacturing at the turn of the last century and the internet changed the way businesses operated in the 1990s, social media is changing the way consumers think and talk to each other today. Because your business must understand how to nimbly respond to changing market dynamics, social media tools can no longer be ignored.

Like any tool, Twitter is only as good as you make it, and that means it is important to make the most of this powerful platform. Participants will work together to compose effective tweets using provided format and actually participate in a live hashtag Twitter Chat.

Session Leader(s)
Cindy F. Solomon

Cindy F. Solomon is founder of the Global Product Management Talk on Twitter, host of Tools of the Trade and Product Camp Radio, and creator of the ProdMgmtTalk mobile application. Solomon brings over 15 years of web development, services, and software product marketing management experience at Apple, Vadem, NetObjects and start-ups in Silicon Valley. She holds CPM/CPMM certification.