The Business End of Product Management

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The Business End of Product Management

Product Strategy

Target Audience
PM Advanced


What is the business end of product management? When it comes down to it companies invest in product initiatives to gain a Sustainable Competitive Advantage. Many times competitive advantage is looked at as a distant goal, not really tied into the product management process or product success. So how do we make competitive advantage a real objective for product management? In this session we will discuss the following topics: what is competitive advantage, how to increase product differentiation, how to lower relative cost-position, product management’s impact on cash flow, and balancing the product investment portfolio.

Session Leader(s)
Derick Workman

Derick Workman – Derick has 10 years experience in the product management domain, both as a practitioner and consultant. Currently he runs the product management consulting group at Ryma Technologies. Specializing in product management process implementation, Derick works with small 1 product manager companies to large enterprise customers trying to standardize across multiple business units with over 200 product managers.