Product Management and Product Marketing the SolarWinds Way

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Title
Product Management and Product Marketing the SolarWinds Way

Category
Product Management Careers

Target Audience
PM Advanced

Format
Panel Discussion

Description
SolarWinds’ success is based on aggressively executing a disruptive business model. We turn the traditional enterprise model on its head and that forces radical change to almost every aspect of the product, sales, and marketing process. Over the years (pre and post IPO), we’ve developed a specific way of approach the PM and PMM functions. In this session, our panel will give an overview of how we do it and then (and during) encourage a vigorous Q&A session.

Session Leader(s)
Denny LeCompte

VP, Products at SolarWinds since 2006. Prior to joining SolarWinds, Denny had experience at a number of traditional enterprise-focused IT Management companies like BMC, NetIQ, and IBM.

Chris LaPoint

Sr. Director of Product Management at SolarWinds since 2006. Prior to joining SolarWinds, Chris had experience at a number of traditional enterprise-focused IT Management companies like Sun, UnboundID, NetIQ, Pentasafe, and Tivoli.

Sanjay Castelino

VP of Product Marketing at SolarWinds since 2009. Sanjay has broad product marketing experience from his days at NetStreams, Motive, and Accenture.

Bertrand Hazard

Sr. Director of Business Strategy at SolarWinds since January 2012. Bertrand recently joined SolarWinds from Troux Technologies, where he was VP of Marketing. He’s worked previously in Product Marketing at NetIQ, Mission Critical, and Universal Weather & Aviation. Bertrand will be able to provide the new guy’s view on PM and PMM at SolarWinds.