Pirate or Patriot – From Pay Per Click to PR

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Title
Pirate or Patriot – From Pay Per Click to PR … Are you watching your Return on Investment on you Marketing Execution?

Category
Marketing Execution

Target Audience
PM for Entrepreneurs

Format
Presentation

Description
Are you a Pirate or a Patriot? Marketing Execution is a tactical art of creating compelling content to generate consumer demand while ensuring the sales department is generating leads.

Are you creating tattoos into your customer’s brain .. or creating allegiant community?
Can you measure your activities to see if you can alter your marketing mix?

Join Elizabeth Quintanilla, Austin’s Marketing Gunslinger, for an interactive discussion on Marketing Execution discussion the pros/cons of various marketing tactics from marketing automation, social media, content and other inbound marketing. By the end of this discussion, you’ll figure out if you are a pirate, patriot, or both!

Session Leader(s)
Elizabeth Quintanilla

Elizabeth is a positive, people-oriented, performance-driven: Marketing Gunslinger, consultant, and speaker who focuses on understanding the customer perspective. She consults on: market research, messaging, social channel strategies, understanding the impact of emerging business trends, web technologies and strategies, social, and product marketing. Elizabeth actively serves as a Commissioner on the Austin Community Technology and Telecommunications Commission.

On Twitter: @equintanilla