Mobile Engagement Strategies in 2012

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Mobile Engagement Strategies in 2012

Product Strategy

Target Audience
PM Advanced


Last year, I presented “Going Mobile”, an overview of mobile web, applications and SMS ( and This year, let’s build on this basic knowledge by discussing emerging capabilities and innovative uses of mobile to engage, entertain and serve your customers.

Session Leader(s)
Pat Scherer

Pat Scherer’s Product Management career began in 1989 when the desire to get direct customer feedback to lead new product development overcame her terror of presenting to large audiences. Today, Pat is still passionate about leveraging technology, communications and teams to create successful product lines and customer engagement. She specializes in web, mobile, e-commerce and SaaS platforms.