Make Your Customers Come to You

Back to Sessions List

Make Your Customers Come to You

Marketing Execution

Target Audience
PM Advanced

Town Hall

Technology product people know that appropriately marketing your product is just as important as making something people want to use. Unless your product is Instagram, you know you’ve got to work hard to find the right people, then make it easy for them learn about your product and eventually sign up. The problem is that this all takes time. Luckily, there are ways to automate large parts of the process to make your job easier. Whether you’re looking to improve sales, marketing, customer retention, or user engagement, automated marketing can make a big difference in the success of your product. Come discuss it with us in this town hall.

Session Leader(s)
Parker Short

Parker Short is the Technical marketing manager at Jaxzen Marketing group. He’s not a ninja, rockstar, or guru, but without adequate coffee, he can be confused for a zombie. He also enjoys writing descriptions about himself in the third person.

Kelly Jackson

Kelly is a career marketing communications professional and innovative small business owner. She has extensive experience in managing marketing teams including both strategic planning and creative talent resources. An integrated marketing communications specialist, Kelly’s experience includes corporate marketing management in high-tech, as well as, advertising agency management. Kelly is passionate about online marketing best practices and applying lessons learned.