How to Create Products That Don’t Suck

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How to Create Products That Don’t Suck – An Entrepreneurial Discovery Process for Creating Breakthrough Products (For Start-ups through Big Enterprises)

Product Strategy

Target Audience
PM for Entrepreneurs


Most start-up companies begin with what they think is a brilliant idea and they immediately jump to building the product, and most of these products suck. Established companies sit around conference rooms staring at their navels, dreaming of the next great product and end up wondering why their products also suck.

Creating innovative products that result in market breakthrough requires a process of multiple iterations of discovery that drive you deeper into understanding the market problems and how to solve them with a differentiated solution. Breakthrough products are based upon solving a significant Market Problem with a Product and Business Model that create a competitive advantage and a Market Strategy that motivates buyers to purchases your product.

In this session, learn this iterative discovery process that leads to breakthrough products and how to apply it to your own products (in startups as well as big enterprises).

Session Leader(s)
Tom Evans

Tom Evans is Principal at Lûcrum Marketing and brings over twenty years of successful hi-tech business experience helping start-ups as well as Fortune 500 companies create and launch winning products. He is recognized for building product management and product marketing organizations from the ground up that deliver winning products in the US and global markets.