Does Your Marketing Sell? How-to for Message Development and Sales-enablement

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Title
Does Your Marketing Sell? How-to for Message Development and Sales-enablement

Category
Go-to-Market

Target Audience
PM for Entrepreneurs

Format
Presentation

Description
Without sales every business fails!

Sales is the tip of the spear – the entire company is (or should be) focused on making sales fast and successful; many are called yet few succeed. The question to address is does your marketing sell and how does it enable sales success?

This session will be interactive with discussions and table exercises to evaluate marketing messages, help develop (or refine) your company’s message, and create a sales-enablement approach to focus company-wide energy on sales success.

Bring curiosity, ideas and healthy energy to discussion – you’ll walk away with new ideas on how to structure messages and get them in front of prospects to win business!

Session Leader(s)
Dave Angelow

Dave has 17 years experience leading product development and launch efforts a; he has expertise is in developing marketing messages and leading sales enablement activities having helped companies like Dell, JDA, The Progress Group, and many early-stage ventures. He is trained and utilizes Corporate Visions message development processes.