7 Marketing Maxims I Learnt from Star Wars

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7 Marketing Maxims I Learnt from Star Wars


Target Audience
PM Essentials


Star Wars, the great Sci-Fi movie series, not only revolutionized movie-making and merchandizing but also has several universal Marketing Truths. This interactive and entertaining presentation captures 7 essential marketing maxims from this epic movie. After this presentation, you would be able to successfully handle your Product Marketing dilemmas with a simple question -WWYD (What Would Yoda Do)?

Session Leader(s)
C.K. Kumar

C. K. Kumar is a Marketing and Strategy professional who has spent the past 16 years in several technology and marketing roles in start-ups and large companies. When he is not working in the WW Business Management Group at AMD, he helps multiple start-ups on their marketing and business strategies.