4 Quick Fixes to Boost PPC Performance
Tired of poor results in your paid search campaigns? This presentation covers four quick fixes that can offer major improvements to your Google AdWords or Microsoft AdCenter marketing efforts. Each change takes an hour or less, but can provide major conversion or revenue improvements that are sustainable in the long term.
Shawn Livengood is the online marketing manager for BuildASign.com. He also writes about paid search marketing on his blog, http://ppcwithoutpity.com.