We all play a part in Services Marketing, so what’s your strategy?

Services are integral to every business whether fee-based or free. And unwittingly or not, we all play a part in Services Marketing. This town hall session is designed to encourage and facilitate discussion on services marketing concepts and strategies to develop and deliver differentiated services. Whether you have experience in or just want to learn more about services marketing, in this session you will have the opportunity to learn and share with your peers.

Session Category

Product Strategy

Session Audience

PM Essentials

Session Leader(s)

Aaron Shaw

Aaron Shaw is a Sr. Services Product Manager for Emerson Process Management. He is a vision enactor with 18+ years of experience identifying, developing, launching, and delivering new product and service offerings.