Top 10 Pricing Mistakes to Avoid

When you priced your last product did you ask your buyers what they really value? Did you compare the value of your product to the competition in the eyes of the buyer? Did you create so many bundles that you confused your buyer and your sales team? In this session we will share common pricing errors and share best practices on how to avoid them.  

Session Category


Session Audience

PM Advanced

Session Leader(s)

Lisa Singer

Lisa Singer, Research Director, SiriusDecisions.Lisa brings over 20 years of experience to SiriusDecisions’ Portfolio Marketing service. Lisa’s experience has focused on global marketing and product management with an emphasis on strategic alliances and business development in emerging markets.