Surviving the Mobile App Jungle: What No One Tells You About Mobile

It has become a popular trend for just about every brand or product to build a mobile app. Launching a mobile app is more than just 'going mobile'. A mobile strategy needs to be defined: how to maintain a mobile presence and how to iterate and enhance the mobile user experience. However, many businesses enter the mobile realm without fully comprehending what it involves. This panel discussion will feature three experienced product professionals who work in mobile. The session will explore the basics of what it means to have a mobile first strategy as well as discussing when building a mobile solution is a good direction and when it should be avoided. Action items and best practices for building a mobile solution will be highlighted, along with providing resources for further information.

Session Category

Product Development

Session Audience

PM Essentials

Session Leader(s)

Alicia Dixon

Alicia Dixon is a Product Manager who has specialized in mobile software for over 7 years. Throughout her career she has produced enterprise and consumers products at leading companies including UPS, Dell, Blackboard, Fruit of the Loom, & Nike. She is an alumna of Howard University (BS), Baruch College, CUNY (MBA) and the University of Alabama (MS). @specialLi1972