How often have you tried to move from a product to a solution offering and found that real organizational barriers stood in the way? Financial barriers such as reporting and revenue allocation tend to stand in the way as do lack of clarity around roles and responsibilities and confusion around measurement. In this roundtable session, we will discuss the common solution execution pitfalls and share tips and best practices for overcoming these issues and moving towards successful solution offerings.
Lisa Singer is a Research Director with SiriusDecisions. Lisa brings over 20 years of experience to SiriusDecisions’ Product Management service. Lisa’s experience has focused on global marketing and product management with an emphasis on strategic alliances and business development in emerging markets.