Storytelling4 Planning & Communication

If given the choice between a story to illustrate a point and an explanation, I'll take the story every time. Storytelling is a popular concept for marketing, but it is also a powerful tool for strategic planning. Clear communication of your plan is critical for success. You can have brilliant ideas, but if you can't get them across, your ideas won't go anywhere. At it's core, business is about relationships and relationships are built on meaningful communication. This can be achieved by creating a business story that people care about, remember and share. - Discuss how storytelling is used to clarify your plan and communicate effectively to your team, your customers and your partners. - Start to learn how to turn your strategy into stories that captivate and images that simplify. - Begin to adapt your story to your audience of customers, employees and partners.

Session Category

Opportunity Analysis

Session Audience

PM for Entrepreneurs

Session Leader(s)

Kim McDonald

After 15 years immersed in the fast-paced world of technology and start-ups, Kim is hooked on entrepreneurship and chaos. Her diverse background includes product management, marketing, business development and consulting for software, hardware, telecom and Internet companies.