In recent years there has been recognition of the importance of user experience in the product development process. Often, job descriptions for user experience roles include elements that are very similar to those for product managers' understand customer needs, conduct research activities, define requirements, and this can lead to confusion and conflict between product management and user experience. In this session, we will discuss how product management and user experience differ and how they need to collaborate effectively throughout the innovation and product development process.
Jeff Lash is a Research Director at SiriusDecisions, where he conducts research and advises product management teams within B2B companies on how to improve performance and effectiveness. He has 10+ years experience in product management, user experience and product development. Jeff also writes the popular How To Be a Good Product Manager blog (www.goodproductmanager.com) and is on Twitter as @jefflash.