So you think you’re too sexy for Product Management?

What if the core offer you sell is developed by a partner? Do you just focus on the sexy stuff like marketing and advertising or can you develop true incremental value that customers will pay for?   In this town hall/workshop we COLLECTIVELY examine this scenario and share experiences on how to: 1. Evaluate and determine why customers would value buying the offer from your company vs the original manufacturer/developer 2. Share experiences on how agile or rapid development models work in this scenario and how you can take advantage of this unique situation. Examine ways to abstract the base product from the end solution you provide (if successful in 1 & 2) or if you should do this at all (due to brand equity)

Session Category

Product Strategy

Session Audience

PM Advanced

Session Leader(s)

Buck Avey

Buck has over 13 years of experience in the IT industry with 7 of those coming in the product management space. He has managed products and product portfolios for domestic and international product lines. Most recently he has spent a considerable amount of time within the cloud services field in leadership, strategy and product management roles.