Simply, Inbound Marketing

As an experienced Lead Gen Marketer, Amanda will share her approach to Inbound Marketing, and how she leverages it to bring value to the organization - building lead gen, pipeline and driving revenue. Amanda will share the building blocks of an Inbound Marketing system, and tell real-life success and failure stories. Upon leaving, attendees will have gained tips, tricks and best practices to put into action immediately.

Session Category

Marketing Execution

Session Audience

PM Essentials

Session Leader(s)

Amanda McGuckin-Hager

Amanda is a B2B technology marketer with over 18 years of experience. She is currently the Senior Director of Product Marketing at PeopleAdmin. Amanda developed her business acumen by repeatedly scaling metrics and creating value for a number of VC-backed startups (BlackLocus, Infochimps), and established technology companies like: Dell Computers, SolarWinds, NetQoS, and Pervasive Software.