Sales Enablement Essentials Masterclass

Product Managers are required to achieve ambitious results through their Sales teams yet often feel disconnected, intimidated or simply frustrated by the relationship or results achieved with those Sales makers. This session explores how to change this picture by utilizing simple Product Management tools and techniques in order to achieve the results you need, harness the full potential and build lasting relationships with your Sales team. We will discuss:

• How influential marketers acknowledge and bridge the Sales and Marketing divide
• The #1 thing your Sales team wants you to know
• The 4 core foundations of Sales Enablement
• A step-by-step process to win over the hearts and minds of Sales makers and get the product results you want to achieve

Exclusive: our special guest will share their experience in the foundations of Sales Enablement. Following the presentation we’ll field questions from the audience in an interactive discussion.

Session Category

Marketing Execution

Session Audience

PM Essentials

Session Leader(s)

Andre Piazza

Andre Piazza is a Marketing leader at Dell. His experience as a Product Manager made him a believer in building intelligent products, creating memorable customer experiences and translating these perceptions into user loyalty, increased profits and lasting relationships. This session is based on the lessons learned while working with Sales in Product Management roles. Join the conversation on Twitter: @AndreAtDell