Researching patents is an important step in evaluating your position in a marketplace and establishing your long-term strategy. You can learn where competitors are spending their R&D money, which new technologies are headed for the marketplace and discover business opportunities or threats.
This discussion will cover these topics as well as how to use targeted alerts to keep up with your competitor’s activities in real time.
Steve Pearson is an Austin-based inventor and entrepreneur. His consulting business, Pearson Strategy Group, uses competitive intelligence to inform our clients’ innovation and product development strategies. He enjoys identifying emerging, adjacent and disruptive technologies for entrepreneurs and other businesses too small for their own R&D departments. This his third Product Camp.