No More Chocolate Teapots: A Big Lesson from Failed Products

Chocolate, because of the fats from the cocoa bean and other substances, deliciously melts in our mouth, and is obviously a bad material for making teapots--hence the phrase "as useless as a chocolate teapot". Many software products become "chocolate teapots" because entrepreneurs and product managers focus on the wrong type of information during opportunity analysis, seeking out information that supports their ideas and downplaying information that doesn't. This session will teach you how to apply the right diagnostics tools to avoid costly mistakes in the path to creating and marketing a winning software product.

Session Category

Opportunity Analysis

Session Audience

PM Advanced

Session Leader(s)

Adriana Beal

For the past 13 years, Adriana Beal has been helping companies from a variety of industries and sizes (from finance and innovation to healthcare and startup software companies) make smarter decisions about business strategy, project scope, product roadmap, and requirements for their internal and customer-facing software applications.