Market Problem Matrix

We're all market driven in our decisions - but how do you keep track of it all? Understanding your market means understanding your customers and what's important to them; your product and how you plan to evolve it; your competitors and what you expect them to do. The market problem matrix is a tool for bringing that info together to help you make good product decisions.

Session Category

Opportunity Analysis

Session Audience

PM Advanced

Session Leader(s)

Scott Sehlhorst

Scott is a product management and strategy consultant. He started Tyner Blain in 2005, was a software developer before that, and a mechanical engineer in a past life. He's been part of the PCA community since Paul organized the first one.