How to Wake Up LinkedIn as Part of Your Brand Messaging

Are you overlooking the full marketing power of LinkedIn? If so, please join Matt Scherer, a LinkedIn consultant and author of two books on this social media portal. In this class, you will learn the basics of LinkedIn to include what kind of picture to use in your profile, the importance of the summary statement and how to share your work experiences. Matt has worked with people of various experiences from two star generals to college students.

Session Category

Marketing Execution

Session Audience

PM Essentials

Session Leader(s)

Matt Scherer

Since first starting a LinkedIn profile, Matt Scherer has been embracing this social media connector as well as other online connectors. The author of an Amazon book on LinkedIn, Scherer is well known for helping his clients to quickly convert their profiles into effective marketing outreach efforts.