Heat Map Ya Roadmap: Engaging Stakeholders for Fun & Data

I've discovered a fun way to engage stakeholders that can help prioritize feature requests and help you determine the market opportunity behind each item. After introducing this at my organization, it was adopted by the entire Product team and has really helped internal and external stakeholders get their voices heard. I'll engage participants in the exercise as stakeholders, so this will be an interactive exercise.

Session Category

Product Strategy

Session Audience

PM Advanced

Session Leader(s)

Erika May McNichol

Erika May McNichol likes problem solving and technology and has worked in software for higher education and nonprofits since 2005. She's also a founding member of the faculty at ColdTowne Theater (a Austin-based comedy club that focuses on Chicago-style long form improv and sketch) and enjoys applying learnings from ensemble work to the product development process and vice versa.