Did you know that scientists have studied what makes a great brand name? The findings may surprise you. Our intuitions about brand names are the opposite of what the science tells us. In this session, we’ll answer:

• What goals should you strive to achieve when choosing a name for your product or company?
• What does the science say about what types of names best accomplish these goals?
• How should you choose a name? Prepare to challenge your intuitions.

Session Category

Go-to-Market

Session Audience

PM for Entrepreneurs

Session Leader(s)

Roger L. Cauvin

Currently Director of Products at Members Private Sale, Roger helps companies make smart product decisions by applying customer development, lean startup methods, and timeless marketing principles.