Enterprise Software Doesn’t Have to Suck

Enterprise software sucks. Unfortunately, this is the sentiment of 95% users of enterprise software. But it doesn't have to be this way. Over the last 4 years, there have been number of great enterprise software companies who are combining enterprise-level functionality and performance with beautiful consumer-level experiences.

We'll discuss topics:

  • what is the consumerization of the enterprise
  • shifts in consumer behavior that got us here
  • by examining companies like Evernote, Box, and Inisghtly we'll explore principles to help ensure that we're all doing our part to stop the insanity that is IBM, Oracle, and SAP.

Session Category

Product Strategy

Session Audience

PM Essentials

Session Leader(s)

Gary Schroeder

Gary Schroeder has been helping early- and growth-stage companies with strategy, product development, & growth hacking for 10+ years. Currently Gary is in the Product Management group of Accruent, leading the development of their flagship project management product. He received his undergraduate degree from the University of Texas at Austin and an MBA from the University of Texas at Dallas.