Converting Bright Ideas into Business Opportunities

Many entrepreneurs, both individuals and members of an established company, identify attractive emerging opportunities, but are not sure how to translate them into successful businesses. In this session, we will discuss practical, proven approaches for achieving business success and personal satisfaction. Issues addressed include a) Determining  size and nature of market b) Defining  attractiveness to market and individual Timing of market development c) Exogenous factors d) Early indicators of emerging opportunities. The program will include group discussions and a practical exercise.

Session Category

Product Strategy

Session Audience

PM for Entrepreneurs

Session Leader(s)

Dr. John Vanston

Dr. Vanston is Chairman of Technology Futures, Inc., an Austin-based business and technology consulting and research company that he founded thirty-five years ago. He is author of the prize winning book, "MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business and Technology Trends."