Beyond Products and Portfolios: Integrated Marketing Workshop

Product Managers are busy professionals, and end up being absorbed into the bubble of Features, Products and Portfolios. What frequently happens is that the interaction with their Market becomes increasingly complex, and Product Managers lose control over those touch points that can affect Financial performance. In this session we'll review a few concepts related to Integrated Marketing / Campaign Mgmt: Messaging, Content, Segmentation, Targeting, Positioning, Advertising. In the workshop format (50% of session), we'll collect the implications of Integrated Marketing and develop best practices for Product Managers to control the ultimate touch points with the market.

Session Category

Product Strategy

Session Audience

PM Advanced

Session Leader(s)

Andre Piazza

Andre Piazza is a Marketing leader at Dell. His experience as a Product Manager made him a believer in building intelligent products, creating memorable customer experiences and translating these perceptions into user loyalty, increased profits and lasting relationships. This session is based on the lessons learned while working Campaign Management / Integrated Marketing roles. Join the conversation on Twitter: @AndreAtDell