The research suggests that you have to be a strategist, not just a marketer or a manager, if you want to truly make things happen in the high tech arena. And one of the core elements of strategic action is strategic communication. Find out how product marketers and managers at top companies are increasing their impact, raising their compensation, and propelling their careers forward.
Britton Manasco, founder and president of Visible Impact, is author of the forthcoming book Disruptive Selling. He specializes in producing strategic messaging and sales enablement solutions that build business credibility, generate demand, and sharpen sales conversations.