Adopt your Sales team & Sales Enablement Essentials

"Product Managers in high-tech are required to achieve ambitious results through their Sales teams, yet often feel disconnected, intimidated or simply frustrated by the relationship or results achieved with those Sales makers and leaders.  This session will explore how to change this picture step-by-step by utilizing simple Product Management tools and techniques in order to achieve the results you need, harness the full potential and build lasting relationships with your Sales team.  We will discuss: - How influential Marketers acknowledge and bridge the Sales and Marketing divide - The #1 thing your Sales team wants you to know - The 4 core dimensions of Sales Enablement  - A step-by-step process to win over the hearts and minds of Sales makers and get the product / portfolio results you want to achieve.  Following the presentation we'll use the Town Hall format to field questions from the audience in an interactive discussion."

Session Category

Marketing Execution

Session Audience

PM Essentials

Session Leader(s)

Andre Piazza

Andre Piazza is a Marketing leader at Dell. His experience as a Product Manager made him a believer in building intelligent products, creating memorable customer experiences and translating these perceptions into user loyalty, increased profits and lasting relationships. This session is based on the lessons learned while working with Sales in Product Management roles. Join the conversation on Twitter: @AndreAtDell