Everywhere you go, people are drunk on the idea of Social Media as a way to acquire customers for next to nothing. But are they seeing double? Taking a sober look at the cold, hard facts can help smart businesses decide how much or whether to imbibe.
Craig Andrews is the founder of digital and internet marketing agency Allies4me. In recent years, clients have been seeking guidance from allies4me on Social Media strategies. Rather than jumping on the latest hype, allies4me sought to understand Social Media though solid metrics across large data sets. The result is an unconventional and insightful approach to Social Media.