A Sober Approach to Social Media

Everywhere you go, people are drunk on the idea of Social Media as a way to acquire customers for next to nothing. But are they seeing double? Taking a sober look at the cold, hard facts can help smart businesses decide how much  or whether to imbibe.

Session Category

Marketing Execution

Session Audience

PM Essentials

Session Leader(s)

Craig Andrews

Craig Andrews is the founder of digital and internet marketing agency Allies4me. In recent years, clients have been seeking guidance from allies4me on Social Media strategies. Rather than jumping on the latest hype, allies4me sought to understand Social Media though solid metrics across large data sets. The result is an unconventional and insightful approach to Social Media.