5 Ways Companies Make Product Decisions

Is your company making ad-hoc or informed, deliberate product decisions? In this session, we'll look at five ways companies make strategic and ongoing tactical decisions about how they develop, market, and sell products and solutions. How do they decide what features to include in their products, what messages they will use to articulate the value of their products, what marketing tactics they will use, what prospective customers they will target, and other day-to-day choices? We'll discuss the pros and cons of each method and explore other methods that may be more likely to result in product success.

Session Category

Product Strategy

Session Audience

PM Essentials

Session Leader(s)

Roger L. Cauvin

Roger leads product teams in making informed product decisions to solve customer problems and enable development, marcom, and sales to succeed. He's passionate about public transportation, healthy eating, and challenging conventional thinking.