PCA27 SESSIONS

 

Product Marketing, Careers1 – How to manage your startup as a projectWorkshopAhmed Zouhair
Product Management2 – The Pro Se Plaintiff Strikes Back! – Protecting Your Products Against Unethical Multinational Corporations on a BudgetCase StudyAlejandro Evaristo Perez
Product Management3 – Design Specs v. Performance Specs: how to align to achieve the right customer outcomesPresentationAndy Bowden
Product Management4 – The 7 Steps to Start a Software BusinessPresentationChris Wilke
Product Management5 – Think Like A Product ManagerPresentationDan Corbin
6 – Neurodiversity and the World of Work – How to Thrive with your Unique BrainTown HallDarren Smith
Product Management, Data Analytics7 – Ten Tips to Start Incorporating AI and Machine Learning in Your ProductsPresentationDave Mathias
Product Management8 – From Customer Discovery to Truth Discovery: How to Discover If Customers Will Buy and Use Your Product (Before Building Your Product)WorkshopDavid Eckoff
Careers9 – Leading Winning Product TeamsPresentationElena Leonova
User Experience11 – Building blocks for privacy preserving productsWorkshopIvelin Ivanov
Careers12 – Managing the Multigenerational Product TeamPresentationJennifer (Houli) Houlihan
Product Management13 – Security vs Data: Keeping it protected but also using it for innovative value add to your clientsCase StudyJillian Rosa
Product Management, Data Analytics14 – Foresight Sprint: A strategic structured gameplan to set your product team for success!PresentationJoseph J. Michael
Product Management, User Experience15 – Sinking the Titanic: If Only There Had Been a Product Leader on Board!PresentationKevin Smith
Product Management, Product Marketing16 – Horizon Scanning and Product ManagementPresentationMatt Anderson
Product Management, Careers17 – Getting Hired: Nailing the Product Case Study for any PM InterviewPresentationNicholas Ivanecky

1 – How to manage your startup as a project


This session is a practical and pragmatic guide to real-world management for your business—presented in plain English. Ahmed will talk about why most companies use buzzwords, catch phrases, and acronyms that every industry employs. That can be intimidating, overwhelming, and discouraging to those using project management for their business. Ahmed will also cover the structure and organization of your business as well as how to manage your business as a project using like for example the framework of 3Ps (Prepare, Plan, and Perform).
Your audience will:
• Learn the ability to unlock your hidden Management Skills
• Learn real business challenges and desired outcomes for your management issues
• Learn the 3Ps (Prepare, Plan and Perform)
• Learn the 3Ps (Prioritization, Productivity, and Performance)

Presenter: Ahmed Zouhair


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2 – The Pro Se Plaintiff Strikes Back! – Protecting Your Products Against Unethical Multinational Corporations on a Budget


Are you been censored? Are your products been illegally attacked by Unethical Multinational Corporations? Do you have limited legal budget? Can you single handedly fight the army of unethical lawyers? Do you want to win or at least put up a fight on a limited budget? Do you know what to do? Do you even know how to file a complaint? Or a legal motion? What are the costs? What basic US Legal Codes can protect your products? I am Alejandro Evaristo Perez and I sued LinkedIn (Federal Ninth Circuit of Appeals # 21-15234) and the Walt Disney Company (TXSD 4:21-cv-00765 & CACD 2:21-cv-03490) as Pro Se Plaintiff for a total of $2.2BN and still putting up a fight against Unethical Multinational Corporations. Join my session to explore how you can fight back as Pro Se Plaintiff against Unethical Multinational Corporations to protect your products.

Presenter: Alejandro Evaristo Perez


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3 – Design Specs v. Performance Specs: how to align to achieve the right customer outcomes


A specification often refers to a set of documented requirements to be satisfied by a material, design, product, or service. A specification is often a type of technical standard. There are different types of technical or engineering specifications, and the term is used differently in different technical contexts.

Let’s work though each specification type to determine how customer outcomes are influenced and achieved from each.


Presenter: Andy Bowden


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4 – The 7 Steps to Start a Software Business


Build and grow your software business! Follow a proven plan to get to market and control your spend. Launch your product the right way.

The 7 Software Business Steps will show you how to verify your business model, go to market, and drive growth. It works.

Step 1
Get clear on the business case

Step 2
Build how you talk about the product

Step 3
Validate the message with potential customers

Step 4
Develop and ship the product

Step 5
Get paid

Step 6
Stay engaged with customers

Step 7
Grow and manage the business

Presenter: Chris Wilke


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5 – Think Like A Product Manager


In this session, Dan Corbin, experienced product leader, and General Assembly Products Management instructor, will teach you how to identify problem areas, critique products, and ask the right questions at the right time. Skilled Product Managers can quickly find opportunities, test assumptions, and mitigate risks to help their team deliver impactful products. It’s not an easy job, but Dan will offer a number of takeaways to help you to think like a PM.

Presenter: Dan Corbin


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6 – Neurodiversity and the World of Work – How to Thrive with your Unique Brain


This session will introduce the topic of Neurodiversity and how we, as folks in tech, can become aware of how our brains impact the work we do, drive our interests and passions, and ultimately determine how successful we can become because or even in spite of our remarkable brains. As a Product Manager with ADHD, I know the struggles that come along with my idiosyncratic brain, which have become even more pronounced during the pandemic and working from home. I hope through this discussion, we can take a mindful approach to look inwardly at what makes each of us tick and share funny stories, tips and tricks, and offer a community of support. No scientific jargon, no judgment, no shame. Just rad folks with rad brains coming together!

Presenter: Darren Smith


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7 – Ten Tips to Start Incorporating AI and Machine Learning in Your Products


The power of artificial intelligence (AI) and machine learning is real. More and more products are and will be incorporating AI or ML as a differentiator. Join Dave as he covers 10 tips on leveraging AI and ML better in your products that every product manager and leader can leverage as a starting point.


Presenter: Dave Mathias


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8 – From Customer Discovery to Truth Discovery: How to Discover If Customers Will Buy and Use Your Product (Before Building Your Product)


8-time ProductCamp Atlanta (and Austin!) award winner David Eckoff returns with a new session, to help you change how you think and change your results.

The mortality rate for new businesses and products is stunning. All begin with high expectations but most fail. In this session you’ll learn a practical set of actions you can follow right now to dramatically improve your odds.

► Learn how to reduce new product risk – and the most important risk to focus on first
► Discover a powerful approach to testing your ideas that will get you moving incredibly fast
► Get ahead of the curve by knowing the 3 biggest tactical mistakes smart people make in customer discovery
► Learn simple but non-obvious hacks you’ll love.

“When you change what you think, you change what you do. When you change what you do, you change your results.” – David Eckoff

Presenter: David Eckoff


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9 – Leading Winning Product Teams


Building products is hard work. Building successful products is even harder. Leading product teams building successful products is extremely challenging but incredibly rewarding if you have the right team by your side. In this session, I will walk you through building and leading winning product teams to develop the products customers love. You will walk away being ready to change the world, one team at a time.

Presenter: Elena Leonova


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11 – Building blocks for privacy preserving products


Decentralized Web3 is becoming quickly relevant as more big tech privacy issues come to light. Most of the product building blocks today assume a centralized cloud service “takes care” of all user data. Asking users to agree to share their data is no longer good enough to get around upcoming GDRP updates. How would you build an app that allows users to benefit from your product: hardware, code and ML models, without sharing personal data outside their local devices? This session will cover one of the new web3 building blocks: peerfetch – p2p http over webrtc datachannel. https://github.com/ambianic/peerfetch

Presenter: Ivelin Ivanov


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12 – Managing the Multigenerational Product Team


ost formal diversity, equity, and inclusion programs don’t include age diversity as a goal. But the value of multigenerational teams is becoming increasingly clear. A recent AARP survey of 6,000 global employers found that 83% of business leaders say multigenerational workforces are “key to the growth and long-term success of their companies.” And, according to an analysis in the journal of the American Psychological Association, managers reported that age diversity positively contributed to organizational performance.

The ability to manage and retain workers of different generations – and to amplify their unique skills by leveraging new interactions and relationships – is critically important in the creative, innovation, and design economies. This interactive workshop teaches you how to maximize your team’s impact by fostering cross-generational collaborative partnerships.

Presenter: Jennifer (Houli) Houlihan


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13 – Security vs Data: Keeping it protected but also using it for innovative value add to your clients


As we try to leverage data and machine learning to product value for our consumers and clietns, there is always a push and pull between contractractual agreements, security and the product manager who want to build value for clients. I’d like to have a session to discuss strategies of how other PMs have managed this balance and these conversations with their own security and legal teams, or even more telling, ways that this has failed in the past.

Presenter: Jillian Rosa


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14 – Foresight Sprint: A strategic structured gameplan to set your product team for success!


Foresight Sprint: A strategic and structured data driven game plan to future proof your product development roadmap.
Based on feedback from Product Managers who are constantly seeking new ways to innovate, I have discovered a changing product strategy by designing a framework through the lens of foresight, empowering your team to pivot to future scenarios while validating through data driven decisions.

We will walk through various playbooks that you can take back to your team and set your product team for success and discover new opportunities to optimize for growth and market share.

Presenter: Joseph J. Michael


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15 – Sinking the Titanic: If Only There Had Been a Product Leader on Board!


We all know the Titanic story. But what if there had been effective product leadership? Could disaster have been averted? Could history have been changed?

We’ll be leading an interactive discussion about how having strong and effective product leadership early on can help companies avoid common risks and accelerate their business. Product managers will gain insights and talking points for making decisions and influencing challenging internal discussions.

Presenter: Kevin Smith


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16 – Horizon Scanning and Product Management


In this session, we’ll go over a prioritization technique that you may never have seen before.

Horizon scanning is a technique for detecting early signs of potentially important developments through a systematic examination of potential threats, opportunities, and trends within the org or the industry. Product managers can use horizon scanning to analyze what features would mean the most given several different possible futures for the organization.

Presenter: Matt Anderson


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17 – Getting Hired: Nailing the Product Case Study for any PM Interview


Product Management Case studies are one of the most important presentations you give during the PM interview process. It tells the hiring team if the candidate is capable of communicating effectively, understands the product and its industry, and solves the case with strong product rigor. In this session, I want to teach PM candidates how to prepare and structure their case studies, how to present their ideas, and answer those tough follow up questions to nail the interview and get the job. Having been through numerous interviews from major Silicon Valley companies, I have the know-how to create a standout case study to really impress the hiring committee.


Presenter: Nicholas Ivanecky


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