PCA26 Sessions


Careers1 – Building Trust While NetworkingPresentationThom Singer
Product Management2 – Building a Product Mindset in ITPresentationJoey Jablonski
Product Management3 – Product Canvas to PRD: Getting started on the Product Development JourneyPresentationAndy Bowden
Careers4 – From Imposter to EmpoweredPresentationHeather Rider
Product Management5 – Quick Start Guide to Working with EngineersPresentationTrevor Bruner
Product Management6 – How To Not Make Your Product The Homer Simpson CarPresentationMatt Anderson
Product Management, User Experience7 – Seven User Story Best PracticesPresentationRoger L. Cauvin
Product Management8 – Designing IoT Products with User Privacy and Local Control FirstCase StudyIvelin Ivanov
Product Management, Careers9 – Getting Hired: Nailing the Product Case Study for any PM InterviewPresentationNicholas Ivanecky
Product Management10 – Win/Loss Surveys and InterviewsAsk the ExpertWill Scott
Product Management11 – Outsmart Your Cognitive Biases in Product DevelopmentWorkshopDavid Eckoff
Product Management, Product Marketing12 – Harnessing the Voice of the Customer to Deliver a Superior ProductPresentationTom Evans
User Experience13 – Affinity Mapping Your Way to Better User Insights and Team AlignmentPresentationCindy Brummer
Data Analytics, User Experience14 – Behavior Analytics For Growing E-commerce CompaniesPresentationMo Hossain
Product Management15 – Scope Creep: How to Manage ItPresentationSmita Kulkarni


1 – Building Trust While Networking

We have all heard the old adage that “people do business with those they know, like and trust”…. but how do we really get to legitimate trust and why does it matter? According to the research done for over a decade by the Trust Edge Institute, all issues we face in business (and life) come down to trust. Sales issue? You have a trust issue. Employee attrition? You have a trust issue. Etc…. This presentation will explore how to become more trusted as you make connections. Thom Singer is a certified Trust Edge Coach and he will guide you to a shift of thinking around trust and how you see the impact of trust for building high performing teams and organizations.

Presenter: Thom Singer

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2 – Building a Product Mindset in IT

Technology organizations continue to lag behind other critical business functions in moving to a product-led mindset for defining high-value work. Many have made the jump too agile for managing work work, but still rely on outdated methods to prioritize and align with key corporate initiatives. Joey will speak about tools and techniques to use when establishing a product mindset within traditional IT organizations, how to educate business partners on partnering for successful product definitions and what organizational structures best enable this shift. Come to learn more about moving traditional IT organizations to product-led teams.

Presenter: Joey Jablonski

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3 – Product Canvas to PRD: Getting started on the Product Development Journey

You’ve done a PRD, right? Have you ever done a Product Canvas? How do you connect the dots from one to the other? This session will show you the way! Many Product Managers may not ever start their Concept phase with a Product Canvas. This presentation will get you started down that road and through to your Product Requirements Document (PRD). Applicable to all sorts of products, this session will cover and compare elements of how PRDs can align with both Agile and Waterfall methodologies to enable Software, Hardware, & Services products get started into their Development phase of the lifecycle.

Presenter: Andy Bowden

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4 – From Imposter to Empowered

It has been estimated that up to 70% of the US population has experienced Imposter Syndrome at some point. Imposter Syndrome directly impacts your career: If you have been avoiding negotiating your worth at work that can cost you between $1 million and $1.5 million in lost earnings over a lifetime. If you have felt like you’re “faking it” or a fraud at our job, this presentation provides you with key take away’s to help you feel more empowered: – Understand the role that perfectionism plays in Imposter Syndrome, and your Imposter Syndrome “type” -Recognize when your Inner Critic is talking, and how to get it to be quiet -Learn how to validate your successes and achievements, no matter how “small”

Presenter: Heather Rider

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5 – Quick Start Guide to Working with Engineers

It doesn’t matter how visionary or customer-focused you are, if you can’t work with your engineers, you’ll get nowhere in your career. Come learn some of the things I wish I knew when I started out in Product Management. Learn why time flows differently for you vs engineers. Find out who is the most important person in the company for your career success. And learn why being too feature-focused will breed frustrated engineers and result in a product death-spiral.

Your relationship with your engineering team is so crucial to your success, but is so often left out of the conversation.

Presenter: Trevor Bruner

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6 – How To Not Make Your Product The Homer Simpson Car

Like Homer, we can work amazingly hard and create something that the market rejects. In this session, we will discuss:

The Simpsons season 2, episode 15: Oh Brother, Where Art Thou? (1991)
The problems with Homer’s approach:
Interacting with the engineers
The design process
Doing a product launch
Solutions to Homer’s approach, f/ Nils Davis, Roger Cauvin, and Teresa Torres

Presenter: Matt Anderson, Product Leader, Bottomline Technologies

Presenter: Matt Anderson

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7 – Seven User Story Best Practices

Product managers, product owners, and teams have many different ways of capturing and leveraging user stories. What are the best practices?

Roger will share seven best practices he has learned having worked with numerous product teams and will encourage session participants to share their war stories.

After attending this session, you will possess the know-how and tools to master the art of user stories and be more effective at making your product vision a reality.

Presenter: Roger L. Cauvin

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8 – Designing IoT Products with User Privacy and Local Control First

The IoT market is growing at a rate that is projected to put it at $1.6T by 2025 from $212B in 2019.
Along with this opportunity comes the responsibility to design products that are ethical and respectful of user privacy. We’ve all seen the headlines how consumer IoT services (Ring, Nest,etc.) have been successfully and repetitively attacked. Exposing to predators access to children and elderly in their own homes. Even very tech savvy enterprises (Tesla, Cloudflare, Jeep) are not immune to serious IoT hacks (e.g. Verkada) alongside hospitals, jails, and schools.

As much as big tech wants everyone running ALL services and storing ALL data in the cloud, a sober assessment suggests otherwise.

That however requires swimming upstream and rethinking product best practices and tooling for the benefit of king End-User: communications, AI, data storage, CI/CD, transparency.

Presenter: Ivelin Ivanov

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9 – Getting Hired: Nailing the Product Case Study for any PM Interview

Product Management Case studies are one of the most important presentations you give during the PM interview process. It tells the hiring team if the candidate is capable of communicating effectively, understands the product and its industry, and solves the case with strong product rigor.

In this session, I want to teach PM candidates how to prepare and structure their case studies, how to present their ideas, and answer those tough follow up questions to nail the interview and get the job. Having been through numerous interviews from major Silicon Valley companies, I have the know-how to create a standout case study to really impress the hiring committee.

Video Pitch

Presenter: Nicholas Ivanecky

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10 – Win/Loss Surveys and Interviews

Win/Loss interviews are perhaps the most valuable, yet underutilized, intelligence resources for the B2B enterprise. We all know we should be doing them, doing more of them – but often this falls off the priority list. Oftentimes this is because we don’t have the right tools, process and training to do them. In this session, I will be going over how best to construct a win/loss survey and interview process. Going over how to construct a survey (templates will be provided to anyone that wants them) and also the top methods to use in the interview process itself to get the most important, truthful and actionable answers from the interviewee.

Presenter: Will Scott

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11 – Outsmart Your Cognitive Biases in Product Development

7-time ProductCamp Atlanta (and Austin!) award winner David Eckoff returns with a brand new session, to help you change how you think and change your results.

This session tackles one of the biggest problems we all face in product development. When it comes to thinking about your products and customers, you might not be connected to reality. Simply put, our brains have evolved over millions of years to unconsciously look for shortcuts to help us make decisions. These hardwired shortcuts can distort how we think about our world, leading to decisions that seem right at the time – but turn out to be spectacularly wrong. This creates big problems for product teams.

► Discover why smart, experienced people build products that people don’t buy and use.
► Understand the hidden cognitive biases that are hardwired in our brains.
► Discover powerful techniques to overcome these cognitive biases.

Presenter: David Eckoff

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12 – Harnessing the Voice of the Customer to Deliver a Superior Product

According to the MIT Sloan Management Review, over 50% of new product launches fail. Ouch. One major contributor to these failures is not understanding customer needs. Learning how to effectively conduct Voice of the Customer (VoC) research can help you significantly reduce your odds of failure. Insights you develop from VoC activities are critical to understanding customer needs and validate that you are delivering a superior customer experience. But how can you do this effectively? There are many approaches to conducting a VoC program. While each technique is valuable, the most powerful program includes directly interacting with the customers in your target market segments.
If you are truly vested in becoming more customer-oriented, please join our session so you can learn to develop a structured approach to gain customer insights that will enable you to develop products that deliver a stronger value proposition and increase your chances of their success.

Presenter: Tom Evans

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13 – Affinity Mapping Your Way to Better User Insights and Team Alignment

Affinity maps are MAGICAL.
They take reams of data and help us see patterns we wouldn’t normally see. They help us get people on the same page, and they even help us turn ornery stakeholders into raving fans.

In this session, you’ll learn:
1) Available affinity mapping tools, both in person and remote.
2) How to externalize the data into useable segments and create an affinity map.
3) How to develop insights from the affinity map.

Presenter: Cindy Brummer

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14 – Behavior Analytics For Growing E-commerce Companies

What happened the last time you tried to buy something online? Did you have a fantastic experience on the vendor’s website and felt they cared about your experience? Or was it like pulling teeth? Did you leave their site to find the product elsewhere or from competitors?

Broken checkouts, too many popups, to plain boring websites– these are only some of the culprits that come to mind when prospects go away. Growing e-commerce and retail companies have a big challenge of making sure these issues don’t come up for their customers.

Let’s explore trends in behavior analytics and tools that can help our businesses stay on top of these causes of poor user experience.

You’ll come out of this session with :
1. Trends in online behavior analytics
2. Tools to add into your tech stack
3. Ideas on improving user experience

Presenter: Mo Hossain

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15 – Scope Creep: How to Manage It

We are all ready to build the product, the product backlog has all prioritized features and stories, the team is ready to build these features.

And you hear, Customer has added 3 new high priority features! This new requirements are going to move your project deadline and finally product launch date.

In this session, learn strategies to manage uncontrolled changes in product development life cycle to prevent production delays.

Presenter: Smita Kulkarni

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